Seamark

Project Overview

Seamark Seafood & Cocktails

A full brand launch for Seamark Seafood & Cocktails at Encore Boston Harbor — an upscale dining destination blending classic New England seafood with contemporary culinary influence. I developed the complete visual identity and creative system across digital, social, and print, supporting both the restaurant and its adjacent speakeasy, Old Wives’ Tale.

The brand was designed to feel refined and oceanic
without leaning literal — balancing elegance with
approachability through clean typography, restrained color, and photography-driven layouts. The creative
extended across guest touchpoints, from menus and in-restaurant materials to paid media, social content,
and magazine advertising.

Concept & Features

• Seafood-forward restaurant inside Encore Boston Harbor
• Refined, ocean-inspired brand positioning
• Adjacent speakeasy concept: Old Wives’ Tale
• Photography-driven layouts and elegant typographic system
• Visual language adaptable across restaurant and cocktail lounge experiences

‍

My Role

• Designed all menus and in-restaurant collateral
• Produced print and digital advertising including magazine ads
• Built paid media and social content systems
• Designed gift cards and promotional materials
• Developed a cohesive visual system supporting both Seamark and Old Wives’ Tale