RIO Gameday HQ
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Project Overview:
- Custom game-day menus and cocktails across multiple resort venues
- Custom game-day menus and cocktails across multiple resort venues
- DJ-driven watch parties and themed programming for key game days
- A flexible visual system built for print, digital, and large-format screens
Creative Role:
- Concepted and designed the RIO Gameday HQ brand and campaign logo
- Created the full visual system used across print, digital, and environmental graphics
- Designed custom menus for participating venues
- Built digital content for marquees and in-room TV channels
- Partnered with marketing and operations to execute the campaign across the resort
Result:
RIO Gameday HQ turned football weekends into a unified, high-energy experience across the property. The campaign drove engagement across food, beverage, and entertainment while establishing a recognizable seasonal sports brand for the resort. The creative system was built to scale and refresh weekly, keeping the campaign feeling new throughout the season.
