Kassi Beach House

Project Overview:

Kassi Beach & Kassi Beach Club

A dual-concept launch inside Virgin Hotels Las Vegas, combining a coastal-inspired restaurant with a high-energy pool club experience. I helped brand and launch both Kassi Beach and Kassi Beach Club — developing the visual identity and creative system used across menus, promotions, and event programming.

The design approach was intentionally clean and minimal, drawing inspiration from Hollywood nightlife, modern photography, and luxury hospitality branding. The goal was to create a flexible visual language that could live seamlessly across daytime dining and nighttime pool club energy.

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Concept & Features:

• Restaurant and pool club launch inside Virgin Hotels Las Vegas
• Coastal, nightlife-driven brand positioning
• Visual style inspired by Hollywood nightlife and
  photography
• Weekly and nightly event programming
• Clean, minimal design system adaptable across print and digital

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My Role:

• Helped develop the visual identity for both Kassi Beach and Kassi Beach Club
• Designed all menus and core branded materials
• Created print and digital promotional assets for launch and ongoing events
• Built weekly and nightly event graphics for social, web, and on-property use
• Established a flexible creative system that worked across food, beverage, and nightlife programming

Result:

Kassi Beach and Kassi Beach Club launched as a cohesive day-to-night destination within Virgin Hotels Las Vegas. The branding supported both the restaurant and poo
l club experience with a unified, upscale look, helping position the venue as a modern lifestyle concept rooted in food, music, and nightlife.

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